Mobile Search and Advertising, 2009

This report will provide an overview of the current state of mobile search and advertising in the U.S. market, including types of advertising and examples of some of the companies that provide mobile search tools and advertisements.

Mobile Search
As the capability of today’s mobile devices increases, so does the consumer’s ability and propensity to search for information on these devices. Mobile search is becoming increasingly popular, especially on smartphones such as the Apple iPhone. These devices, due to their tendency to feature full QWERTY keyboards, 3G connectivity and bigger screens, make mobile search a much more attractive option.

This report includes detailed information and analysis of the five major types of mobile search.

Mobile Advertising
Mobile is becoming an increasingly viable a method of advertising for companies and a revenue booster for telcos. For companies that want to use mobile phones as a marketing channel, wireless has come a long way over the past few years. For example, most phones sold over the past few years feature color screens, graphics support and multimedia messaging, so they’re capable of handling more than text-based ads. Another improvement is the wide availability of broadband wireless networks. Compared to older, circuit-switched networks, these provide always-on connectivity, so it’s easier to push ads out to wireless users, as well as higher bandwidth for multimedia ads.

The report includes information on the prospects of mobile advertising and provides detailed analysis of the seven main ways in which advertisers market to consumers via mobile.

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