This report, based on the results of iGR’s July 2008 consumer survey, analyzes the potential for churn of U.S. consumers ages 18 to 65. Trends were found when the data was split by age, gender and type of living environment; although iGR analyzed the data based on numerous other demographics, these displayed the most prominent trends.
The report includes detailed information and analysis regarding:
Which demographics are the most likely to be under contract
Relationships between length of contract left and demographic
What consumers plan to do when their contracts expire
The reasons why consumers are churning (and the reasons they are not)
The most important trends found to consumer churning
